Improve Selling Efficiency Through Analytics
More and more enterprises are turning to configure-price-quote applications (CPQ) to automate complex product and service configuration, negotiation and order initiation. As they implement these applications, they may fail to realise that the CPQ processes create a valuable source of data that, if processed using analytics, can bring more efficiency to automated selling. In this webinar, Neha Shrivastava, product leader for Hansen CPQ and CDE Informatics, provides her perspective from working with communications services providers on how to achieve CPQ analytics using tools that are readily available to most enterprises. Neha gives her view on what is achievable if enterprises define KPIs and work to create an integrated data flow to support their selling operations with the aim of improving efficiency beyond CPQ automation.
In this webinar, you’ll learn about:
- What is meant by CPQ analytics and the intent of understanding CPQ transactions
- Three overall use cases of CPQ analytics that can be achieved using readily available software applications
- A high-level architecture for CPQ analytics and the keys to making analytics work to improve sales efficiency
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FEATURING
Neha Shrivastava
Product Leader – Hansen CPQ and CDE Informatics
Stephen Krajewski
Vice President, Marketing – Hansen