Digital Transformation World Copenhagen (DTW) 2023 has wrapped up, offering a treasure trove of practical insights and debates that are reshaping the telecoms sector as we know it. For Hansen, the event presented a prime opportunity to showcase how our advanced solutions are finely attuned to the sector’s rapidly evolving technological landscape. Our VP of Technology Strategy, Brian Cappellani, was on hand to share his expert views. Let’s delve into some of the pivotal themes and insights that caught our attention.
Autonomous Networks
One of the hottest topics of DTW 2023 was autonomous networks. As service providers look for efficient ways to manage the complexities of modern networks, AI and intent-driven capabilities are becoming critical components. This theme aligns closely with the work Hansen has undertaken in the Digital Services Marketplace catalyst, with Cognizant.
Phase five of the Digital Services Marketplace linked in nicely to this theme as this year we focused on Quality of Service (QoS) metrics to guarantee network performance for next-gen applications like smart healthcare and facility management.
By delivering Connectivity-as-a-Service (CaaS), powered by AI, the solution monitors for network anomalies and instigates self-healing mechanisms upon detecting disruption patterns. If an issue arises and the network degrades to outside the SLA, the network automatically provisions the required resources to swiftly restore performance.
With Hansen Catalog as a core foundation to the solution, these service quality attributes can be fully modelled and expressed through the TM Forum 921 intent management API that integrates with AI engines to further enable the autonomous management of network performance.
The Role of AI
Artificial Intelligence is not just a buzzword; it’s a reality that’s transforming how customer journeys and interactions will be managed in the telecoms sector. Hansen used DTW to exhibit the importance of how clean, consistent data is essential for maximising AI’s capabilities, especially within a commercial setting.
We demonstrated this at our booth through our Hansen Informatics platform, which feeds real-time event-based commercial and customer information into AI algorithms. Our showcase involved integration with Google’s Retail recommendation engine and Hansen CPQ. The result was the effortless ability for Hansen CPQ to surface the most relevant products, services and offers to customers, during their journey. Furthermore, with Hansen CPQ omnichannel capabilities, AI-driven enhanced selling capability can be replicated across any sales channel.
New Monetisation Strategies
A pivotal topic at DTW 2023 was the transformation of monetisation models in telecoms, moving CSPs towards becoming Digital Service Providers (DSPs). Captured succinctly by the phrase “From Telco to Techco,” this shift underscores the need for agility and experimentation in market offerings.
There is a great deal of learning to be done over the next few years as 5G and other major network investments need to be monetised, providing greater return on those investments, and CSPs must have the capabilities to learn without excessive expenditure.
This theme plays nicely into Hansen core value proposition as we as a business are uniquely positioned to equip Communication Service Providers (CSPs) with the tools they need to achieve commercial agility – the ability to rapidly respond to market changes and evolving customer needs. The ability to quickly experiment with new market propositions and assess their effectiveness based on metrics is the cornerstone of our solution.
Beyond the Core Themes: TM Forum Standards and Awards
Of course, at any DTW event, there is a focus on the TM Forum standards and initiatives. This year, the spotlight was on the Open Digital Architecture (ODA), and the Component Canvas. Hansen was honoured to receive the prestigious “Ready for ODA” status, a recognition given to only a select few vendors. This award recognises the investment and commitment of Hansen to the Forum’s initiatives and our level of investment, where we have consistently contributed to the evolution of the ODA standards and definitions and are continuing to lead the Canvas conformance workstream. Moreover, this serves as a clear indicator to the market and our customers that Hansen is actively future proofing its technology in alignment with what customers are asking for.
DTW 2023 was an exceptional event that underscored the evolving dynamics within the telecoms industry. The recognition Hansen received, both in terms of awards and the alignment of our technology with emerging themes, demonstrates that we are on the right track. We continue to make strides in providing CSPs with the solutions they need to be agile, efficient, and future-ready.
Hear more from Brian Cappellani, Vice President of Technology Strategy on the future of AI, Automation, and Autonomous Networks and discover Commercial Agility – what Hansen is considering the key to 5G monetisation.