As we continue to explore how CSPs monetise their 5G investments, we’ve underscored the need to break free of the limitations imposed by the triple constraint – time, scope, and resources – to adopt agile ways of working and enable efficient experimentation with new 5G propositions. Sinking vast resources into a few offerings, which may not succeed, is a high-risk strategy.
Read: Part 1 Why CSPs Must Overcome the Triple Constraint to Monetise 5G
Read: Part 2 Breaking Free of the Triple Constraint: The Benefits for CSPs
The Hansen Suite for Communications Technology and Media emerges as a business-critical toolkit in this journey, offering CSPs a way to unlock the full potential of 5G.
Introducing the Hansen Suite for Communications, Technology & Media
The Hansen Suite for Communications, Technology and Media, is the commercial layer of technology which sits in a CSP’s broader suite of Business Support Systems, providing the business with the capabilities to create next-generation propositions, sell them in a manner that modern consumers demand, and fulfil orders flawlessly, regardless of their size or complexity, not just for consumer but enterprise too.
The Hansen Suite empowers CSPs to disrupt the triple constraint, thereby facilitating faster, more efficient, and more responsive service delivery. Here’s how each component contributes:
Hansen Catalog
- Streamlined Proposition Development: Revolutionises the proposition development process with its intuitive GUI and building-blocks approach, empowering commercial teams to rapidly design and deploy complex 5G services.
- Product, Service, and Resource Agnosticism: Its agnostic nature towards products and services ensures seamless integration and definition of 5G offerings, enabling CSPs to create diverse and innovative propositions.
Hansen CPQ
- Enhanced Sales Agility: Facilitates agile and accurate sales processes with real-time data integration and AI-driven recommendation engines, ensuring personalised and efficient customer interactions.
- Omni-channel Strategy: Supports a robust omni-channel approach, allowing CSPs to engage with customers seamlessly across multiple channels, enhancing the overall customer experience and satisfaction.
Hansen OM
- Flawless Fulfilment: Automates and streamlines the order fulfilment process, ensuring that complex 5G services are delivered efficiently and without error, thus maintaining customer trust and brand reputation.
- End-to-End Order Tracking: Provides comprehensive transparency and control over the entire fulfilment process, from order placement to activation, crucial for the successful delivery of 5G services.
Hansen Portfolio
- Centralised Inventory Management: Offers a unified view of customer product, service, and resource inventories, essential for accurate and efficient order management and billing.
- Data-Driven Upselling and Cross-Selling: Utilises comprehensive portfolio data to identify upselling and cross-selling opportunities, enhancing revenue potential from existing customers.
Navigating 5G Monetisation Beyond Legacy Constraints
The ability of CSPs to monetise 5G hinges on their capacity to move beyond the limitations imposed by legacy Business Support Systems and proposition development processes. Traditional methods, tightly bound within the framework of the triple constraint, have dictated the pace and nature of service deployment. However, the iterative and dynamic nature of 5G demands a departure from these constraints.
The Hansen Suite offers a transformative approach, equipping CSPs with the capabilities to break free from the rigid structures of the past. This shift is crucial for experimenting with 5G offerings, enabling CSPs to quickly adapt to customer feedback, market trends, and evolving technological landscapes.
Embracing these advanced tools is not merely about adopting new technologies; it’s a strategic realignment towards a future where CSPs can rapidly respond to and capitalise on emerging 5G opportunities. The Hansen Suite is pivotal in this journey, providing the necessary agility and efficiency to effectively navigate the complexities of 5G monetisation. As CSPs transition to this new era, breaking free from the constraints of traditional processes and systems becomes imperative. In doing so, they can fully exploit the potential of 5G, transitioning from legacy methodologies to innovative practices that resonate with the demands of a rapidly evolving digital world.
To find out how the Hansen Suite can equip your business with a capability to break free from the triple constraint, reach out to a Hansen expert now.
Hansen, helping communication service providers around the world achieve commercial agility to sell beyond connectivity.
Bruce Williams
Product Marketing Manager
The Hansen Suite for Communications, Technology & Media