January 13, 2013 – Hansen Technologies, a leading provider of customer care and billing solutions to the energy industry, is pleased to announce the release of a new product offering, specifically designed to provide competitive retailers and regulated utilities with the capability to engage in social media interactions with their customer base.
This offering is a stand-alone component that is part of the Hansen suite, but can also be integrated either with home-grown or 3rd party systems.Hansen’s new Social Media component delivers key functions and capabilities providing the ability to manage energy-specific content including: customer notifications and alerts, online payments, integrated live chat and service requests. Additionally, the module has innovative features specifically designed to promote products and attract customers. This increased customer interaction will not only help to drive initial customer interest in utility initiatives but also keep them engaged over time.
The energy provider’s customers can interact with the social media offering via a host of sites and communication mechanisms. All end-customer content in the module can be accessed via both web portals and mobile devices, with embedded technology to reformat content to best suit the viewing device (smartphone, tablet, desktop). The module also features integration with popular 3rd party platforms such as Facebook, Google+ and Twitter.
“Social media is increasingly used by energy companies to respond quickly to customer issues, broadcast information, steer public opinion of the company in real time, and turn customers into fans,” said Andrew Hansen, CEO of Hansen Technologies. “I’m delighted that Hansen is able to offer this leading edge product in support of the utility industry.”