May 30th, 2024 – Hansen Technologies (ASX:HSN), a leading global provider of software and services to the communications, energy, and water industries, is pleased to announce that it will lead a Catalyst at the upcoming edition of Digital Transformation World, set to take place in Copenhagen between June 18th and 20th. The Catalyst is a collaboration with technology partners Amazon Web Services (AWS), NTT Data, AwareX and Prodapt, as well as service provider partners Telefónica, O2 Telefónica, Verizon, Viasat and Aussie Broadband.
The communications sector is being reshaped by new technologies encompassing Mobile, Cloud, 5G, AI, and machine learning. This in turn has led to a proliferation of digital services from a growing number of Communications Services Providers (CSPs) – and with it, raising customer expectations. Against this backdrop, CSPs have the opportunity to fully embrace digital growth, supported by new partnerships and alliances across the evolving value network, become more customer-centric than ever before and reinvent their business wholesale, through greater openness, agility, innovation and customer obsession.
With this in mind, this collaborative Catalyst is centered on AI-driven Offer Lifecycle Management. This currently includes two, complementary parts: i) AI-assisted offer personalization, and ii) AI-assisted catalogue rationalisation. This uses AI to assemble personalised offers and pricing based on a customer’s specific needs and other existing data, such as previous interactions, while scoring each offer’s potential for success. It will also use AI-assisted catalogue rationalisation, to analyse all created offers based on their commercial success and provide recommendations to CSP product and marketing teams to simplify their catalogue structure across existing brands, providing a sound basis for generating and selling future offers. The Catalyst has been modelled around offers based on a combination of Mobile, broadband internet, TV services, and home security. Eventually, it will support more complex offers spanning Pay-TV, streaming media, and other digital services.
With this Catalyst, the Hansen team will showcase first-hand how the CSP of today can become an agile, innovative, AI-driven digital service provider, capable of creating tailored, data-driven offers for each customer, and accelerating open, AI-powered innovation – all key traits of today’s leading tech companies (TechCos). Other benefits include lowering the time and cost of creating, delivering, and managing personalised customer offers at scale, driving increased sales among new and existing customers, and improving the overall customer experience.
Glenn Gibson, Chief Marketing Officer at Hansen, commented: “At Hansen, we have a rich legacy of partnering with global leaders in communications, media, and technology, to further innovation through the TM Forum Catalyst program – the premier program of its kind. As we march further into the AI era, and a plethora of next-generation technologies start having a measurable impact on our industry, the time is now for technology players to band together and devise new solutions to meet the challenges of today and tomorrow. Our latest Catalyst, anchored in new AI tools and set to be showcased next month at Digital Transformation World in Copenhagen, is testament to our mindset at Hansen and where we think the future of the sector undeniably lies.”
TM Forum’s Catalyst program is a proof-of-concept showcase, comprising innovative projects developed and co-created collaboratively by TM Forum members, to address important industry challenges.
For further information about Hansen Technologies, please visit www.hansencx.com.
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About Hansen
Hansen Technologies (ASX: HSN) is a leading global provider of software and services to the energy, water, and communications industries. With its award-winning software portfolio, Hansen serves customers in over 80 countries, helping them create, sell, and deliver new products and services, manage and analyse customer data, and control critical revenue management and customer support processes.
For more information, visit www.hansencx.com
Contacts:
Adnan Bashir
Global Lead, External Communications
Hansen Technologies
+1 647-204-0999