In my previous posts, I highlighted the unique factors specific to India for Pay-TV ARPU (Average Revenue Per User) and the economic demographic specific segmentation that operators need to consider, to increase ARPU.

The infographic below details how India-specific demographics are most affected by all these ARPU increasing initiatives.

 

ARPU in India – Segmentation for Demographic Infographic

 

By Coen Vanbaar  –  With 20+ years’ experience in the Pay-TV and Billing industry, Coen is our in-house expert and is responsible for the product management of ICX– Hansen’s Pay-TV Billing and customer care software product.